Tuesday, February 15, 2011

Love, Actually, Is a Superior Good

Love, it is said, is what economists economize. But academic psychologists try to measure it and even to link it to economic well being. A study published in the Journal of Research in Psychology demonstrates that the level of romance varies over regions of the world with East Asia having significantly lower levels of Emotional Investment, while North America had significantly higher levels than all other world regions. Their conclusion: love is a “luxury good”, one that people demand proportionally more as their income increase.

Read the report by Marina Adshade (in BigThink) here . It also includes a link to the original study.

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