Thursday, May 21, 2009

Google’s Chairman on the Future of Newspapers

Questioned by The Financial Times (May 21), Eric Schmidt answers about the possibility of charging readers for online content on the web:

“I think it’s unlikely to work although people will certainly try it and they’re welcome to do so. And the reason is that for most content people are preferring an advertising model. There will be some very specialized content, you know, high-quality newspaper articles, magazines, that sort of thing, which I suspect subscriptions will work for. But for the average news that everybody gets today they would prefer an advertising-supportive model.”

Read the rest of the interview here.

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